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Are you passionate about analyzing and delivering the leading tracking and data solutions of the future? Then we are looking for you as our new Lead Analyst.

As our Lead Analyst, you will be responsible for our tracking and analytics services, which are the core of our data & insights solutions. This includes:

  • Overall responsibility for the tracking solutions we provide across IMPACT & IMPACT Extend clients (e.g. scoping, implementation and QA)
  • Responsibility for developing new services and solutions within analysis, tracking and BI & Customer Insights
  • Responsibility for developing the skillsets of junior analysts consultants

You will be part of a specialist team within our BI & Customer Insights department, which continuously works to make our digital data solutions the sharpest and most value-creating on the market.

We expect you already have experience implementing tracking through Google Analytics, Google Tag Manager or similar tools. But it is just as important that you want to develop solutions across disciplines to be able to advise broadly within data-driven marketing.

Your areas of work will include:

  • Consulting and sparring with customers and colleagues about data strategy, KPIs, tracking, analysis, digital campaigns, conversion optimization, etc.
  • Implementation of Google Analytics tracking using Google Tag Manager on various websites, apps, webshops, including Enhanced Ecommerce, in collaboration with our technical resources
  • Configuration of compliant cookie banners
  • Setup of (enhanced) pixel tracking for Facebook, LinkedIn, Pinterest etc.
  • Testing of implemented solutions and validation of data quality
  • Visualization of data in Google Analytics or BI tools such as Power BI or DataStudio


We expect you to have a background as either a consultant, in-house digital marketing analyst, web analytics specialist or tag-manager expert. In addition, you have more than 2 years of experience with:

  • Google Analytics (UA)
  • Google Tag Manager
  • Data Layer documentation
  • GA Enhanced Ecommerce
  • Event Tracking & Custom Dimensions

It is also an advantage if you have knowledge of:

  • Google Analytics 4
  • A / B test tools (VWO, Optimizely or similar)
  • Basic JavaScript programming
  • Measurement Protocol & ITP
  • Google Consent Mode
  • Server-side tagging

As a person, you are dedicated, have a great drive, professional pride and high standards. You are constantly looking to improve the quality of your work. In addition, you are curious, quality-conscious and want to contribute to an informal work environment, which is characterized by an open and honest tone.


IMPACT Extend is a young digital marketing consulting company with high ambitions. Today we are 35+ employees in offices in Aarhus and Copenhagen, working together with our 200+ colleagues in IMPACT A/S. We deliver data-driven marketing excellence that transforms marketing from a cost center to a profit center. Through our market-leading solutions, we identify insights and growth potential in our customers' companies. We plan and execute digital marketing strategies that deliver measurable ROI for our customers. We create results in collaboration with leading brands and retailers, such as Imerco, Kaufman, Søstrene Grene, Nemlig.com, EPOS, Kompan, Vipp, Silvan, Ganni and many more.


  • An informal and fun everyday life
  • Cool staff events and company trips
  • Ambitious and dedicated colleagues
  • Focus on both personal and professional development
  • Attractive salary package
  • Appetizing lunch arrangement
  • Fitness membership
  • Health insurance
  • DK’s most exciting customers



Send application and CV via the link below. Interviews are held on an ongoing basis, as the position is to be filled as soon as possible.

If you have any questions, you are welcome to contact Christian Vermehren, Head of BI & Customer Insights, on tel. +45 26 84 99 29.

Or, know someone who would be a perfect fit? Let them know!

Laplandsgade 4A
2300 København Directions info@impactextend.dk 70201619 View page


Søren Frichs Vej 44d
8230 Aarhus Directions info@impactextend.dk 70201619 View page


  • Personal and Professional Development

    We focus on the development of all our employees and ensure relevant courses and certifications to aid in their personal and professional development.

  • Social Community

    You cannot say social without saying IMPACT Extend! We create all types of social gatherings from Friday bar, wine and coffee tastings to sport activities, in order to continue the foundations of our social value.

  • Digital Marketing

    We strive to be the best within digital marketing, and continue to push the technologies and our employees to find new solutions and opportunities.

A Strong Social Community

At IMPACT Extend we cherish a strong social community and have an active staff association that arranges everything from Friday bars to badminton. It is important to us that everyone is happy with their colleagues, and you can participate in the social events to the extent you want.

Already working at IMPACT Extend?

Let’s recruit together and find your next colleague.


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