Tracking & Analytics Specialist/Consultant
Do you want to help some of Denmark’s largest omnichannel retailers build the best possible foundation for data-driven marketing? Our team needs a new colleague, and would like for you to join!
ABOUT THE JOB
As a Tracking & Analytics Specialist/Consultant, you will help the team with the following types of tasks:
- Guidance about data strategy and tracking setup for digital campaigns and webshops.
- Implementation of Google Analytics 4 using (Server Side) Google Tag Manager or Stape.io on various websites, apps, and webshops, including Enhanced Ecommerce, in collaboration with our development resources.
- Use of Measurement Protocol to track cookie rejections, returns, and backend transactions.
- Cookie banner configurations using various techniques to ensure high data quality despite ITP.
- Data and analytics utilization and guidance to empower our clients.
- Implementation of third-party tools like A/B testing tools such as VWO and Optimizely.
- Test of implemented solutions and validation of data quality.
With these responsibilities and focus areas:
- Overall responsibility for implementing high-quality tracking solutions across IMPACT & IMPACT Extend clients (e.g. scoping, implementation, education and QA).
- Supporting the development of new services and solutions within analysis, tracking, and BI & Customer Insights.
- Responsibility for continuous support and development of implemented solutions, to ensure data quality, up-time, and consistency.
You will be part of a specialist team within our BI & Customer Insights department, which continuously works to make our digital data solutions among the best and most value-creating in the market.
We expect that you already have experience with implementing tracking through Google Analytics, Google Tag Manager, or similar tools. But it is just as important that you want to develop solutions across disciplines to be able to advise broadly within data-driven marketing.
Your areas of work will include:
- Consulting and knowledge sharing with customers and colleagues about data strategy, KPIs, tracking, analysis, digital campaigns, conversion optimization, etc.
- Implementation of Google Analytics tracking using Google Tag Manager on various websites, apps, and webshops, including Enhanced Ecommerce, in collaboration with our development resources.
- Configuration and ensuring compliant cookie banners.
- Setup of (enhanced) pixel tracking for Facebook, LinkedIn, Pinterest, etc.
- Testing of implemented solutions and validation of data quality.
- Visualization of data in Google Analytics or BI tools such as Power BI or Data Studio.
YOUR PROFILE
More than 1 year of experience with:
- Google Analytics (UA/GA4) configurations and setup
- Google Tag Manager
- Google Data Studio
- Data Layer documentation
- GA Enhanced Ecommerce
- Event Tracking & Custom Dimensions/Metrics
Experience with the following is an advantage, but not required:
- Server Side Tracking
- Server Side Tag Management (e.g. Stape.io)
- Cookie banner setup
- Google Consent Mode
- Measurement Protocol
- A/B test implementation
- Basic knowledge of JavaScript programming
- Intelligent Tracking Prevention (ITP)
IMPACT EXTEND
IMPACT Extend is a young digital marketing consulting company with big growth ambitions. Today we are 45+ employees in Aarhus and Copenhagen's offices, together with our 350 colleagues in IMPACT A / S. We deliver digital marketing excellence that transforms marketing from a cost center to a profit center. Through our market-leading solutions, we identify insights and growth potential in our customers' companies. We plan and execute digital marketing strategies that deliver tangible ROI for our customers. We create results in collaboration with leading brands, retailers and award-winners, such as Imerco, Søstrene Grene, Nemlig.com, Bestseller, AO Johansen, Carl Ras and many more.
WE OFFER
- Scandinavia's most exciting customers and professional challenges that can drive you forward
- An informal and fun everyday life in an open-minded and inclusive workplace Social, helpful, ambitious, and dedicated colleagues
- Focus on both personal and professional development: seminars, conferences, coaching, sparring, etc.
- Appetizing lunch plan, fitness membership, retirement plan, and health insurance
- Cool staff events
- Great focus on well-being and your mental health, even in times of home isolation.
- Among other things, we have a flexible homework scheme.
- … and much, much more!
CONTACT
Send application and CV via the link below. Interviews are held on an ongoing basis, as the position is to be filled as soon as possible.
If you have any questions, you are welcome to contact Denis Hansen, Director of Operations - +45 60 39 49 28 at number +45 5321 2153 or Kent Lyager Laursen, Head of Talent & Culture Development at +45 60 39 49 13
We are looking forward to hearing from you!
- Department
- Business Intelligence
- Locations
- Copenhagen, Aarhus, Stockholm
- Remote status
- Hybrid
WHY IMPACT Extend?
-
Personal and Professional Development
We focus on the development of all our employees and ensure relevant courses and certifications to aid in their personal and professional development. -
Social Community
You cannot say social without saying IMPACT Extend! We create all types of social gatherings from Friday bar, wine and coffee tastings to sport activities, in order to continue the foundations of our social value. -
Digital Marketing
We strive to be the best within digital marketing, and continue to push the technologies and our employees to find new solutions and opportunities.
A Strong Social Community
At IMPACT Extend we cherish a strong social community and have an active staff association that arranges everything from Friday bars to badminton. It is important to us that everyone is happy with their colleagues, and you can participate in the social events to the extent you want.
About IMPACT Extend
We are a fast-growing young digital marketing consulting house with 35 employees in Aarhus and Copenhagen. We work with consultancy and implementation of digital business development, marketing technologies, loyalty development, data enablement, BI, and digital marketing campaigns, for customers like Søstrene Grene, Nemlig.com, Matas, Spar Nord, Købstædernes Forsikring, Ole Lynggaard, Imerco, Vipp, Kompan and Montana.
IMPACT Extend is a sister company to IMPACT A/S, and together we are helping large, international customers in Cross Cloud setups for e.g., Hummel and Ball Group.
In IMPACT Extend, we have a strong focus on the way we work together and how we ensure a balanced mental and financial surplus. We believe that good, strong relationships are the key to employee and customer happiness, work quality and great results. Our mission is "To unleash potential by developing insightful relationships" both as individuals, business and society. As data front runners and pioneers, we believe we have a special obligation to make a positive impact on people's everyday life and for the society we are a part of.
Tracking & Analytics Specialist/Consultant
Do you want to help some of Denmark’s largest omnichannel retailers build the best possible foundation for data-driven marketing? Our team needs a new colleague, and would like for you to join!
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